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Channel: Cultural Considerations | Adam Smith, Esq.
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The Fable of Starbucks

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Few brands are more prominent in our daily lives (well, at least if you’re a Western world urban dweller) than Starbucks.  Its rise to prominence has become standard-issue corporate lore: From its single Seattle store founding in 1971 to Howard Schultz’s acquiring it and spreading it explosively worldwide. But you don’t need to read Adam […]

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